- Based in
- Greater Graz, Austria
- Focus
- Marketing · Data · Decisions
Rafael Braga-Kribitz
Marketing
Data Analyst
Marketing experience, translated into analytical work. Questions about demand, allocation and cost, answered with data and explicit limits.
01Work
A decision. Its evidence.
Selected analytical projects, with the question, result and limits kept together.
02Writing
Finished arguments and working notes.
Two registers, deliberately kept apart; everything is dated, so nothing reads as more settled than it is.
03Tools
Some arguments are easier to make with a control than with a paragraph.
Small, self-contained instruments: nothing to install, no account, and no data leaving the browser.
04About
The work sits where a marketing decision meets the evidence for it.
Most of it is measurement that has to survive a budget meeting, with the uncertainty carried through to the decision rather than rounded away.
Email is the direct line, and it is answered. Worth writing about: a Marketing Data Analyst role, a measurement setup that looks misspecified, or a model whose numbers have stopped agreeing with the business.